How Could Going Digital Benefit His Business?

40

Karl operates a local garage and is considering taking his business online. He wants to know how going digital could benefit his operation.

Answering that question can be complex. One approach is to break down digital components into four areas – social, mobile, analytics, and cloud (SMAC).

These areas help businesses improve and streamline their operations while offering their customers a superior experience.

Email marketing

Email marketing is one of the most efficient ways to drive traffic to your website and promote products and services. Email is an alluring choice for businesses of any size as it reaches a broad audience without denting your bottom line. Email also provides rich data that allows companies to measure the success of their campaigns more quickly than with traditional forms of promotion such as print ads. Email campaigns may include news and tips relevant to target audiences as well as teases about upcoming events, seminars, or product releases; consumers often check their email multiple times daily, so this strategy keeps them top of mind with consumers! Indeed, many successful marketers consider email to be their number one marketing tool!